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GEB 3523 Business Case Analysis LATEST FINAL EXAM REVIEW QUESTIONS & ANSWERS
1. Multiple Choice: Which of the following best describes the
purpose of a business case analysis?
a) To determine the feasibility of a business venture.
b) To document the business processes.
c) To design marketing strategies.
d) To evaluate employee performance.
Answer: a) To determine the feasibility of a business venture.
Rationale: A business case analysis is primarily conducted to
assess the viability and potential return on investment of a new
project or business venture.
2. Fill-in-the-Blank: The __________ is a financial metric used in
business case analysis to evaluate the profitability of an investment.
Answer: Net Present Value (NPV)
Rationale: NPV is used to determine the value of an investment
by calculating the present value of expected future cash flows.
3. True/False: The payback period is the best indicator of an
investment's long-term profitability.
Answer: False
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