GEB 4911 Undergraduate Research FINAL EXAM REVIEW QUESTIONS & ANSWERS

GEB 4911 Undergraduate Research FINAL EXAM REVIEW QUESTIONS & ANSWERS

1. Which of the following is a key component of Porter’s Five
Forces Model?
 - A) Organizational Structure
 - B) Bargaining Power of Buyers
 - C) Brand Loyalty
 - D) Market Segmentation
 Answer: B) Bargaining Power of Buyers
 Rationale: Porter's Five Forces Model includes the bargaining
power of buyers as a factor that affects an industry's competitive
environment.
2. In conducting quantitative research, which statistical method is
commonly used to predict a dependent variable based on one or
more independent variables?
 - A) Regression Analysis
 - B) SWOT Analysis
 - C) PEST Analysis
 - D) ANOVA
 Answer: A) Regression Analysis
 Rationale: Regression Analysis is the statistical method used to
model the relationship between a dependent variable and one or
more independent variables.

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