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1. Which of the following is a benefit of pursuing a global
strategy?
a) Increased market share and profitability
b) Reduced costs and risks
c) Enhanced learning and innovation
d) All of the above
Answer: d) All of the above
Rationale: A global strategy allows a firm to access new
markets, customers, and resources, which can lead to
increased sales, profits, and economies of scale. It also
enables a firm to diversify its sources of revenue and
reduce its exposure to fluctuations in demand, exchange
rates, and regulations. Furthermore, a global strategy can
foster learning and innovation by exposing a firm to
different technologies, best practices, and customer
preferences.
2. Which of the following is a challenge of pursuing a
global strategy?
a) Managing cultural differences
b) Adapting to local preferences
c) Dealing with trade barriers
d) All of the above
Answer: d) All of the above
Rationale: A global strategy requires a firm to deal with
various cultural, political, legal, and economic differences
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