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HLTH 4115 Strategic Planning & Marketing in Healthcare COMPLETED EXAM w/ RATIONALES 2026 (Complete And Verified Study material) (20pages) LEARNEXAMS

EXAMS AND CERTIFICATIONS Jul 26, 2024
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1. Which of the following statements best describes the purpose of

conducting a SWOT analysis for a healthcare organization?

a) To identify areas for improvement and potential risks

b) To compare the organization's performance with competitors

c) To evaluate financial performance and profitability

d) To determine customer satisfaction and loyalty

Answer: a) To identify areas for improvement and potential risks

Rationale: SWOT analysis helps identify the internal strengths and

weaknesses of the organization, as well as external opportunities and

threats. This analysis guides the organization in strategizing for

improvement and addressing potential risks.

2. Which of the following is an example of an internal strength in a

healthcare organization?

a) Changes in government policies affecting healthcare

b) Availability of state-of-the-art medical equipment

c) Increased competition from neighboring hospitals

d) Limited budget for employee training and development

Answer: b) Availability of state-of-the-art medical equipment

Rationale: Internal strengths refer to resources and capabilities within the

organization. Having advanced medical equipment is a strength that can

enhance patient care, attract physicians, and give the organization a

competitive advantage

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