HSA 300 Final Exam 2026-2027-2026 Completed (Complete And Verified Study material) (22pages) LEARNEXAMS

Question 1 4 out of 4 points In wisely selecting a target market, positive attributes should include: Selected Answer: A) Identifiable, divisible, accessible, with enough revenue potential Correct Answer: A) Identifiable, divisible, accessible, with enough revenue potential ï‚· Question 2 4 out of 4 points Marketing in health care has lagged other industries because: Selected Answer: E) Some physicians believe that it is inappropriate or even unethical; consumers have imperfect knowledge about costs of services, so this constrains consumer decision-making; and the characteristics of all buyers and sellers are not the same Correct Answer: E) Some physicians believe that it is inappropriate or even unethical; consumers have imperfect knowledge about costs of services, so this constrains consumer decision-making; and the characteristics of all buyers and sellers are not the same ï‚· Question 3 4 out of 4 points Marketing can be defined as: Selected Answer: E) All of these are correct. Correct Answer: E) All of these are correct. ï‚· Question 4 4 out of 4 points The marketing strategy and plan for any health care organization is derived from: Selected Answer: E) All of these are correct. Correct Answer: E) All of these are correct. ï‚· Question 5 4 out of 4 points Strategic health care marketing seeks to satisfy customer needs through profitable relationships by creating, communicating, and delivering ________ in selected markets. Selected Answer: B) Customer value Correct Answer: B) Customer value ï‚· Question 6 4 out of 4 points Direct-to-consumer advertising: Selected Answer: E) All of these are correct. Correct Answer: E) All of these are correct. ï‚· Question 7 4 out of 4 points For health care marketing to be socially responsible: Selected Answer: F) It must not induce demand for unnecessary procedures, it must be developed to promote individual well-being, and it must not target advertising at vulnerable populations Correct Answer: F) It must not induce demand for unnecessary procedures, it must be developed to promote individual well-being, and it must not target advertising at vulnerable populations ï‚· Question 8 4 out of 4 points Which is an example of business-to-business (B2B) marketing? Selected Answer: B) Marketing EKG equipment to physician practices Correct Answer: B) Marketing EKG equipment to physician practices ï‚· Question 9 4 out of 4 points EHR adoption has been slow as a result of: Selected Answer: F) Physician resistance, lack of implementation resources, and costs Correct Answer: F) Physician resistance, lack of implementation resources, and costs ï‚· Question 10 4 out of 4 points e-health is comprised of the following: Selected Answer: C) The use of telecommunications to delivery health information Correct Answer: C) The use of telecommunications to delivery health information ï‚· Question 11 4 out of 4 points The purposes of the Health Insurance Portability and Accountability Act include all of the following EXCEPT: Selected Answer: D) Providing health care coverage to more people Correct Answer: D) Providing health care coverage to more people ï‚· Question 12 4 out of 4 points Concerns about health information systems in general and EHRs in particular include which of the following? Selected Answer: F) All of these are correct. Correct Answer: F) All of these are correct. ï‚· Question 13 4 out of 4 points Health care managers must be able to achieve the following with regard to health information systems and technology: Selected Answer: E) All of these are correct. Correct Answer: E) All of these are correct. ï‚· Question 14 4 out of 4 points The HITECH part of the American Recovery and Reinvestment Act provided for the following: Selected Answer: B) Billions of dollars for the development of HIS Correct Answer: B) Billions of dollars for the development of HIS ï‚· Question 15 4 out of 4 points The following are all forms of health information technology that are currently in use EXCEPT: Selected Answer: D) zhealth Correct Answer: D) zhealth ï‚· Question 16 0 out of 4 points The growth in health insurance in the U.S. came about as a result of all of the following EXCEPT: Selected Answer: E) All of these are correct. Correct Answer: C) The urging of employers to add this benefit