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HubSpot Inbound
Marketing Certification
Exam
TESTED AND CONFIRMED ANSWERS
A grouping of technologies that marketers leverage to conduct and improve their
marketing activities†is the definition of what term?
• Marketing automation
• Data hygiene
• Tech stack
• Segmentation
Addressing data privacy is a portion of which part of your internal processes?
• Tech stack organization
• Cadence and content
• Data hygiene
• Journey mapping
You should conduct buyer persona interviews with all of the following people EXCEPT:
• Your customers.
• Prospects actively going through the sales cycle.
• People who never considered your solution.
• People who considered your solution, but chose a competitor.
Blogging, SEO, and social publishing are key pieces to any marketer's strategy. Which
phase of your flywheel can benefit from the implementation of these three strategies?
• Delight
• Engage
• Attract
• Consideration
Why are chatbots a great tool for strategically using marketing automation and AI?
• They can mitigate friction regarding availability.
• They are the primary tool for streamlining cadence and content.
• They are used for journey mapping.
• They can create buyer personas.
6. Cobbling together software parts that do not all use the same database increases
the risk of what?
• Marketing automation
• AI
• Clean data
• Dirty data
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