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Chapter 1
TRUE/FALSE - Write 'T' if the statement is true and 'F' if the statement is false.
1) A commonly held misconception about marketing is that it is all about advertising and
selling.
⊚ true
⊚ false
2) Marketing is relevant only to people in the organization who work directly in the
marketing department.
⊚ true
⊚ false
3) The American Marketing Association defines marketing as "the activity, set of
institutions, and processes for creating, communicating, delivering, and exchanging offerings
that have value for customers, clients, partners, and society at large."
⊚ true
⊚ false
4) Peter Drucker stated that since it is the customer who defines value, the business
enterprise has only two business functions: marketing and innovation.
⊚ true
⊚ false
5) Sustainability refers to business practices that meet humanity’s needs without harming
future generations.
⊚ true
Marketing Management, 3e Greg Marshall, Mark Johnston All Chapters, Original , Answers At The End Of Each Chapter Complete And Study material 655pages LEARNEXAMS
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