Marketo Certification Associate (MCA) exam

Marketo Certification Associate (MCA) exam

Marketing automation platforms do NOT have which functionality?

A. Host landing pages

B. Score leads

C. Host your organization's website

D. Segment your database - ✔✔C. Host your organization's website

Which is NOT a reason to gate content for middle-funnel stage buyers?

A. To learn which of your visitors are most likely to make a purchase

B. To collect data about your prospects

C. To give away more information

D. To generate better quality leads for the sales team - ✔✔C. To give away more information

If your goal is to generate new prospects in your database, which strategy should you use?

A. Email Marketing

B. Direct Mail

C. Telemarketing

D. Pay-per-click advertising - ✔✔D. Pay-per-click advertising

Which feature must a non-operational email have?

A. A preview test sent for review prior to the deployment

B. A subject line with 50 characters or less

C. An unsubscribe link

D. At least one image - ✔✔C. An unsubscribe link