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MB-220 Microsoft Dynamics 365 Customer Insights Functional Consultant EXAM READINESS GUIDE Q & S 2026/2027
1. What is the primary function of the 'Journeys' feature in
Microsoft Dynamics 365 Customer Insights?
A) To track sales opportunities
B) To automate marketing campaigns
C) To visualize customer interactions over time
D) To manage financial transactions
Correct Answer: C
2. In Dynamics 365 Customer Insights, which entity is used
to represent a collection of customers who share similar
attributes?
A) Leads
B) Segments
C) Opportunities
D) Cases
Correct Answer: B
3. How does the 'Preferences' feature in Customer Insights
help in segment creation?
A) By prioritizing customer data security
B) By tracking customer purchase history
C) By allowing customization of customer communication
D) By enabling GDPR compliance
Correct Answer: C
4. What is the significance of 'Lead Scoring' in Dynamics
365 Customer Insights?
A) It helps in identifying potential sales leads
B) It segments customers based on their geographical
location
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