MBA 706 - KIM Exam 1 Questions and Answers (Graded A)

MBA 706 - KIM Exam 1 Questions and Answers (Graded A)
Question : Which of the following statements about pricing
decisions in the marketing program is TRUE?
Correct answer: Price has a direct connection with customer
demand
Question : What type of planning deals with specific markets
or market segments and the development of marketing
programs that will fulfill the needs of customers in those
markets?
Correct answer: tactical planning
Question : Among the fundamental changes to marketing and
business practice in today's economy is the dramatic increase
in the availability of information. This increase in information
has created a shift in the balance of power in the supply chain.
Who now holds most of the power in today's economy?
Correct answer: Customers
Question : Motorola continuously establishes performance
standards and assesses actual performance by comparing it
with these standards. Afterwards, Motorola often takes
corrective action to reduce any discrepancies. This process is
most likely outlined in the __________ section of Motorola's
marketing plan.
Correct answer: Evaluation and control

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