MBA 706 Test 1 Questions and Answers 100% Correct

MBA 706 Test 1 Questions and Answers 100% Correct
Question: What is marketing?
Correct answer: Is about identifying and meeting human and
social needs. One of the shortest good definitions of
marketing is "meeting needs profitably." Is the activity, set of
institutions, and processes for creating, communicating,
delivering, and exchanging offerings that have value for
customers, clients, partners, and society at large.
Question: What is marketing management?
Correct answer: Takes place when at least one party to a
potential exchange thinks about the means of achieving
desired responses from other parties. The art and science of
choosing target markets and getting, keeping, and growing
customers through creating, delivering, and communicating
superior customer value.
Question: What are the 10 types of entities marketed?
Correct answer: Goods, services, events, experiences,
persons, places, properties, organizations, information, ideas
Question: What is a marketer?
Correct answer: Is someone who seeks a response—attention,
a purchase, a vote, a donation—from another party, called the
prospect.

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