MBAX 5060 Marketing for Competitiveness Midterms (Qns & Ans) 2026

MBAX 5060 Marketing for Competitiveness Midterms (Qns & Ans) 2026

1. Which of the following is a key component of a competitive
marketing strategy?
 - a) Product adaptation
 - b) High pricing
 - c) Limited product variety
 - d) Market ignorance
 ANS: a) Product adaptation
 Rationale: Adapting products to meet local market
requirements is essential for gaining competitive advantage.
2. What is the primary purpose of a SWOT analysis in
marketing?
 - a) To create a budget
 - b) To assess internal and external factors
 - c) To evaluate individual performance
 - d) To determine employment opportunities
 ANS: b) To assess internal and external factors
 Rationale: SWOT analysis helps identify strengths,
weaknesses, opportunities, and threats pertinent to marketing
strategies.

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