MBAX 6060 Marketing for Competitiveness Midterms (Qns & Ans) 2026

MBAX 6060 Marketing for Competitiveness Midterms (Qns & Ans) 2026

1. Which of the following best describes the concept of
"integrated marketing communications" (IMC)?
 - A) Using a single marketing channel to reach customers
 - B) Coordinating all promotional activities to provide a
consistent message across all channels
 - C) Focusing solely on digital marketing strategies
 - D) Separating marketing efforts by product lines
 - ANS: B) Coordinating all promotional activities to provide
a consistent message across all channels
©2026/2027
 - Rationale: IMC involves coordinating various promotional
activities to ensure a consistent and unified message across all
marketing channels.
2. What is the primary purpose of a marketing communication
strategy?
 - A) To increase product prices
 - B) To identify and target specific customer segments
 - C) To convey the value proposition and build brand awareness
 - D) To reduce operational costs
 - ANS: C) To convey the value proposition and build brand
awareness
 - Rationale: A marketing communication strategy aims to
effectively communicate the value proposition and build brand
awareness among target audiences.
3. Which of the following is a key characteristic of effective
marketing communication?
 - A) Use of technical jargon
 - B) Clarity and relevance to the target audience
 - C) Focus on short-term sales
 - D) Reliance on traditional marketing methods
 - ANS: B) Clarity and relevance to the target audience

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