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MGMT 325 Test 2
_____ occurs when an enterprising individual pursues a lucrative opportunity.
A. Bootlegging
B. Franchising
C. Intrapreneurship
D. Entrepreneurship
E. Business incubation
According to many entrepreneurs and observers, when creating a new business, one
should start with:
A. strategic positioning.
B. social capital.
C. great ideas.
D. domain selection.
E. social responsibility.
With which of the following models does a site pay commissions to other sites to drive
business to its own sites?
A. Transaction fee model
B. Advertising support model
C. Intermediary model
D. Affiliate model
E. Subscription model
Bringing buyers and sellers together and charging a commission for each sale is known
as the _____ model.
A. transaction fee
B. advertising support
C. intermediary
D. affiliate
E. subscription
The Draconian Times requires regular viewers of its online articles to pay a monthly fee
to maintain uninterrupted access to its content. This is an example of the _____ model.
A. bootlegging fee
B. advertising support
C. intermediary
D. affiliate
E. subscription
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