MGT 103 MIDTERM (BATES) QUESTIONS AND ANSWERS 100% CORRECT

MGT 103 MIDTERM (BATES) QUESTIONS AND ANSWERS 100% CORRECT
Question : marketing
CORRECT ANSWER: started production based; engineers
the activity, set of institutions, and processes for creating,
communicating, deliver- ing, and exchanging offerings that
have value for customers, clients, partners, and society at
large
Question : Eras of marketing
CORRECT ANSWER: 1. production
2. sales era
3. marketing concept era
4. customer relationship era
Question : need
CORRECT ANSWER: precedes a want; underlying
necessity
-basic physical and psychological needs
Question : want
CORRECT ANSWER: -our preferred way of satisfying our
needs
Question : market

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