MGT 449 - EXAM 2 || ALL ANSWERS ARE CORRECT 100%.

MGT 449 - EXAM 2 || ALL ANSWERS ARE CORRECT 100%.
Question: Which of the following statements accurately explains
one of the main reasons for Nike's success?
A) It made the unorthodox move to spend basically its entire
budget for a specific sport on a single star athlete.
B) It focused on sponsoring future athletic superstars who
embodied a likely success story.
C) It spread its marketing budget more widely.
D) It stopped spending money on celebrity endorsements and
started restricting its expenditure for sponsoring only track and
field sports stars.
Correct answer: It made the unorthodox move to spend basically
its entire budget for a specific sport on a single star athlete.
Question: What are best described as unique strengths,
embedded deep within a firm, that allow a firm to differentiate
its products and services from those of its rivals, creating higher
value for the customer or offering products and services of
comparable value at lower cost?
A) Resource leverages
B) Equity reserves

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