MGT 6311: Digital Marketing - Midterm Exam Questions and

MGT 6311: Digital Marketing - Midterm Exam Questions and
Question : Shift in marketing mix
Correct answer: Reach, effectiveness, and efficiency
Question : goal of marketing
Correct answer: to create a product/service that sells
Question : GOST hierarchy
Correct answer: Goals, Objectives(specific metrics),
Strategies, tactics aka hierarchy towards achieving goals
Question : 5 C's
Correct answer: Customer, competitors, collaborators,
company, context
Question : Customer marketing model
Correct answer: Awareness
Interest/Engagement
Acquisition
Customer Segmentation
Customer Retention

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