MGT 6311 FINAL EXAM WITH

MGT 6311 FINAL EXAM WITH ANSWERS
Question 1: What aspects of a video can be optimized for
VSEO?
CORRECT ANSWER: title, thumbnail, meta tags
Question 2: Give some strategies for VSEO
CORRECT ANSWER: upload new content regularly,
encourage engagement via likes, shares, subscriptions,
track metrics and delete unsuccessful videos, use most
important keywords in 1st 3 words of title, meta tags, etc.
Question 3: How do users find new videos?
CORRECT ANSWER: search engines,
recommendations from friends/family, navigating to a
URL, paid ads/promotions
Question 4: When should the CTA be included in a video
promotion?
CORRECT ANSWER: as early as possible

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