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Youtube Stats-Correct Answer--First video aired on 4/23/05
- over 1 billion unique visitors/month, 6 billion hours of videos/month
-25% of views come from mobile devices
Second largest search engine behind Google
-17% of all internet traffic
-56% of vides are <2mins>
Most common videos - Correct Answer--Explainers
- Product Demos
How-Tos
- Testimonials.
Video Stats-Correct Answer->4/5 Twitter users watch video content on Twitter
10billion videos/day are watched on Snapchat
500million people/day watch videos on Facebook
85% of videos watched on Facebook are watched without sound
Video Views Correct Answer-A video is considered a view on Facebook if it runs for at least 3 seconds
Impact on Video on email - Correct Answer-Including video in email increase consumer engagement and has an overall positive impact on the channel
The word "video" in email subject line
- increases open rates by ~20%
- increases CTRs by ~65%
- reduces unsubscribes by 26%
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