MGT 6311 - FINAL EXAM WITH COMPLETE SOLUTION 2026/2027) (29pages)

Youtube Stats - answer- First video aired on 4/23/05 - over 1 billion unique visitors/month, 6 billion hours of videos/month - 25% of views come from mobile devices - Second largest search engine behind Google - 17% of all internet traffic - 56% of vides are <2mins>4/5 Twitter users watch video content on Twitter 10billion videos/day are watched on Snapchat 500million people/day watch videos on Facebook 85% of videos watched on Facebook are watched without sound Video Views - answerA video is considered a view on Facebook if it runs for at least 3 seconds Impact on Video on email - answerIncluding video in email increase consumer engagement and has an overall positive impact on the channel The word "video" in email subject line - increases open rates by ~20% - increases CTRs by ~65% - reduces unsubscribes by 26% A video included in the email increases CTR by 200-300% Impact of Video on Websites - answerVideo has a roughly 100% increase in conversion rates Online Video Stats - answer- online videos will account for 80% of all consumer web traffic by 2020 - 83% of consumers indicate they're willing to share videos they like with their friends and peers - 85% of the US internet audience watches videos online. Business goals for using online video - answer- Communication - Sales - Lead Generation - Customer Service - Promotion Customer preference/behaviors - answer- 2/3 consumers prefer watching explainer videos - 3/4 millennials say video helps them in comparison shopping - 40% of consumers say videos increases the chance of purchasing a product through their mobile devices - 69% of users prefer to watch a video to learn a product/service than reading about it Video Content Tips - answer- Capture attention early - Shorter is typically better (30secs - 2mins) - Keep it casual - Maintain relevance Onsite Video - answerOnsite videos are a use of videos on an organizations website Online Video - answerOnline videos are videos residing on a third-party site such as YouTube Benefits of Onsite Video - answer- Make Website Stickier: makes customers spend more time on our site - Capture Customer/Prospect Attention: help pull the customer deeper into the buyer journey - Create Buzz: create new awareness and interest via viral advocacy - Disseminate Information More Clearly: easier for a customer to see a product in action - Build product/service interest: Seeing and hearing a person talk can be a more engaging process - Entice Conversion/Purchase: help the influence of conversion or purchase