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Shift in marketing mix Correct>>>Reach, effectiveness, and efficiency
goal of marketing Correct>>>to create a product/service that sells
GOST hierarchy Correct>>>Goals, Objectives(specific metrics), Strategies, tactics aka hierarchy towards achieving goals
5 C's Correct>>>Customer, competitors, collaborators, company, context
Customer marketing model Correct>>>Awareness
Interest/Engagement
Acquisition
Customer
Segmentation
Customer Retention
Support/Advocacy
RFM Correct>>>recency, frequency, monetary value (as a customer persona)
Buyer journey Correct>>>Discovery (loosening of status quo, committing to change) Consideration (Exploring possible solutions & committing to a solution) Decision (Justifying the decision, making the selection)
The 5 P's Correct>>>Core components associated with a mktg
mix: Price
Produc
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