MGT 8803 Marketing Exam V with verified solutions

MGT 8803 Marketing Exam V with verified solutions
Question :Marketing Strategy
Correct answer:Finding opportunities and developing
profitable strategies to capitalize on those opportunities:
Specifies a target market and related marketing mix.
Question :5 Cs of Marketing
Correct answer:Customer: buyers with needs the company
aims to fulfill
Company: goods or services provider fulfilling customer need
Competitors: Orgs aiming to fulfill the same need as company
Collaborators: external entities that work with company to
create value
Context: Environment where company operates.
Laws, Economic conditions, Cultural Norms, tech factors

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