MISY 5380 MIDTERM EXAM QUESTIONS AND ANSWERS

MISY 5380 MIDTERM EXAM QUESTIONS AND ANSWERS
Question: Mass marketing techniques:
1. continue to be cost-effective based on companies' abilities
to measure results.
2. are successful based on the continued pull of network
television and mass-oriented national magazines.
3. went out of vogue due to companies' inability to measure
results.
4. became useful again through the application of SFA and
ERP.
5. are still the underlying force of CRM.
Correct Answer: 3. went out of vogue due to companies'
inability to measure results.
Question: Difficulties in integrating customer data include all
but which one of the following?
1. disparate databases
2. multiple touchpoints
3. inconsistent and old customer data

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