MKT 3330 Final Exam Update

MKT 3330 Final Exam Update

MKT 3330 Final Exam
Which of the following statements about marketing is most accurate?______
A. Unless you take a marketing class, you will never truly know anything about
marketing.
B. Marketing is nothing more than common sense.
C. Marketing requires an innate sense of creativity; you either have it or you don't.
D. You can call yourself a marketing expert only if you have sold something.
E. You have significant marketing expertise since you make marketing-related decisions
every day.
Elon Musk was involved in the inception of all of the following companies except which?
______
A. SpaceX
B. PayPal
C. Tesla
D. Facebook
E. SolarCity
In marketing, the idea of exchange refers to: ______
A. The trade of things of value between buyer and seller so that each is better off after
the trade.
B. The practice of swapping products and services for other products and services
rather than for money.
C. The negotiation phase between the manufacturer and the seller.
D. The bartering of products and services between nongovernmental organizations or
individuals.
E. The financial remuneration (monetary payment) for a product or service.
Referring to Figure 1-3, Marketing focuses on _____ and _____ consumer needs.
______
A. exchanging, offering
B. discovering, satisfying
C. needing, wanting
D. organizing, satisfying
E. suppliers; distributors