MKT 3401 MIDTERM LEDET LSU WITH QUESTIONS AND ANSWERS

MKT 3401 MIDTERM LEDET LSU WITH QUESTIONS AND ANSWERS
Question : production orientation
Correct answer: orientation focused on the internal
capabilities of an organization as opposed to the desires of the
marketplace
Question : Sales Orientation
Correct answer: the belief that people will buy more goods
and services if aggressive sales techniques are used and that
high sales result in high profits
Question : Market Orientation
Correct answer: the idea that a sale does not depend on an
aggressive sales force but rather on a customer's decision to
purchase a product
Question : societal marketing orientation
Correct answer: the idea that an organization exists not only
to satisfy customer wants and needs and to meet 

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