MKTG 201 FINAL (100% VERIFIED ANSWERS)

MKTG 201 FINAL (100% VERIFIED ANSWERS)
Question :Marketing Research Process
Correct answer:1. Defining objectives and research
needs
2. Designing research
3. Data collection process
4. Analyzing data and developing insights
5. Action plan and implementation
Question :Secondary data
Correct answer:pieces of information that have already
been collected from other sources and usually are readily
available
Question :Primary data
Correct answer:data collected to address specific
research needs
Question :External secondary data
Correct answer:data collected from sources outside the
firm
Question :Syndicated data

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