MKTG 201 MIDTERM 2 BYU (100% VERIFIED ANSWERS)

MKTG 201 MIDTERM 2 BYU (100% VERIFIED ANSWERS)
Question : Marketing Segmentation
Correct answer: Process of grouping customers into relatively
homogeneous segments
Customers within a segment respond similarly to the
marketing effort directed at them
Question : Criteria for Effective Segmentation
Correct answer: Measurable
Accessible
Durable
Substantial
Unique Needs
Question : Effective Segmentation--Measurable
Correct answer: Individuals can be assigned to a segment and
counted

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