MKTG 351 FINAL EXAM QUESTIONS

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MKTG 351 FINAL EXAM QUESTIONS

Actual Qs and Ans Expert-Verified Explanation

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-Guarantee passing score -80 Questions and Answers -format set of multiple-choice -Expert-Verified Explanation Question 1: Marketers for REI Adventures utilize Facebook technology to find "lookalike audiences." Which of the following traits found on users' Facebook pages could be categorized as a psychographic segmentation base? (Select three.) likes blues and rock musicians on facebook, lives in nashville, follows hiking tour companies on facebook, relationship status is single, member of kayaking group on facebook

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likes blues and rock musicians on facebook, follows hiking tour companies on facebook, member of a kayaking group on facebook Question 2: Many of Domino's' international locations are not company-owned stores. Instead, Domino's allows designated companies the right to market its product using its name, logo, methods of operation, products, and more. Domino's is able to expand internationally without putting up large capital investments and still retains control of its name. Which global entry method is Domino's using?

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franchising Question 3: C&S partnered with a company called DataStax to consolidate and respond to warehouse data. The company has multiple warehouses in 15 states that operate around the clock, making streamlined data collection necessary to increase distribution efficiency and facilitate innovation. The partnership with DataStax allowed C&S access to real-time information and improved order cycle times. The partnership with DataStax illustrates an improvement in which process of supply chain management?

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order fulfillment Question 4: Each of the individual categories that Kellanova carries, such as Snack Bars & Bites, represents which of the following?

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product line Question 5: Before EltaMD had its own TikTok account, users and skin professionals were posting about the brand without any prompting from the company. These organic posts can also be classified as which of the following?

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earned media Question 6: Cintas serves Fidelity Investment offices throughout the United States with first aid cabinets stocked with bandages, ointments, burn care, and single-dose tablets for pain relief.Fidelity can manage its orders through a personalized company website. The office manager at one Fidelity location logs in to the website to request double the number of seasonal allergy tablets compared to the office's usual order size. This is an example of which of the following?revised buy, new buy, straight rebuy, modified rebuy

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modified rebuy Question 7: Prior to selecting Cracked Pepper as the company's 2024 Color of the Year, Behr conducted a survey of 1,000 consumers to gather insights into their preferences and attitudes regarding the impact of color on their overall outlook. Behr wanted a survey method that was low-cost and had real-time reporting. Which type of survey did it likely use?

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online surveys Question 8: Former CEO Ritch Allison's comments on expanding globally indicate Domino's is recognizing and reacting to international marketing opportunities and using effective global marketing strategies. Which of the following concepts does this illustrate? outsourcing, they have absolute advantage, intention to exports products, global vision

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global vision

Question 9: C&S buys from the makers of products, manages the inventory, and sells the products to independent and chain grocery stores. Which channel structure does this represent?

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wholesaler Question 10: Considering the definition of marketing, the two market locations, creamery, and pickup and delivery options represent which aspect of Bi-Rite's offerings?

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delivering Question 11: The citizens of Bangladesh, where some of Bearbottom's clothing is produced, represent which type of stakeholders for the company?

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local community Question 12: A Cintas sales manager in Missouri would like to earn the business of a local college. They know they must find out who the members of the buying center are in the college.Specifically, the sales manager wants to know the people in the buying center who supply information to guide the evaluation of alternatives. Which role does this describe?

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influencers/evaluators Question 13: For Procter & Gamble (P&G), the new Swiffer PowerMop falls into which category of new products?

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improvements or revisions of existing products Question 14: LG products are sold in retail stores across the globe, including Best Buy, Costco, Lowes, and Target, as well as online through retail websites, Amazon, and LG's own website.This represents LG's strategy for which element of the marketing mix?

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place (distribution)

Question 15: The Caviar Co. is a company based in San Francisco, California, that sells a variety of caviar and roe from its retail location and online. Inspired by TikTok, The Caviar Co.collaborated with Kellanova's Pringles brand to create the "Crisps and Caviar Collection." Consumers can purchase a "Crisps and Caviar Flight," which features small packages of Pringles Original, Sour Cream & Onion, and BBQ chips with samples of The Caviar Co.'s Classic White Sturgeon Caviar and Smoked Trout Roe. The sophisticated packaging features the Pringles logo with the words "The Caviar Co." This product is an example of which of the following? co-branding, captive branding, private brand, informational labeling

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co-branding Question 16: Currently, Dentistry for Kids has an electronic file on each patient. It includes their picture and birthdate, siblings' names (if applicable), and dental records. The office sends a birthday card to each patient every year. Dr. James wants to improve the practice's relationship marketing and suggests that one week prior to a scheduled appointment, an email with a short survey is sent to the patient's parent or caregiver. The survey would ask for personal information about the patient-their favorite color, favorite television show and movie, and preferred theme for the exam room. When the patient arrives on the day of their appointment, they would be given a new toothbrush in their favorite color, escorted to the themed exam room they chose, and find their favorite television show or movie is cued up in the room. Which level of relationship marketing is Dr. James attempting?

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level 3, customization Question 17: NBC sitcom Superstore follows employees at Cloud 9, a fictional big-box retail store. In one episode, several characters can be seen standing in front of an endcap display of YETI coolers and drinkware. This is an example of which public relations tool?

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product placement Question 18: Travel blogger, Brooke Saward, documents her travels on her popular blog, World of Wanderlust. She offers travel tips to more than 500,000 followers on Instagram and Facebook-sharing advice on everything from solo travel to the best safari lodges in South Africa to the best hikes in Vancouver. For her followers, Brooke likely serves as which of the following?

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social influence