MKTG 409 CH. 7 ASSIGNMENT: BUSINESS MARKETS AND

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MKTG 409 CH. 7 ASSIGNMENT: BUSINESS MARKETS AND

BUYING BEHAVIOR EXAM QUESTIONS

Actual Qs and Ans Expert-Verified Explanation

This Exam contains:

-Guarantee passing score -25 Questions and Answers -format set of multiple-choice -Expert-Verified Explanation

Question 1: Which of the following is an example of derived demand?

Answer:

An increase in coffee drinking is prompting coffee shops to order more coffee grinders Question 2: Christina manages the accounting department of a consumer electronics firm. She recently sent in a request to purchase 50 new computers for her accounting staff because the computers they are working on are outdated. Miguel was given the task of choosing the supplier and purchasing the products. Since Miguel is not as knowledgeable about computers, he turns to Natalia, who works in IT, for advice. Natalia knows all about the latest computers, systems, and software. With Natalia's help, Miguel looks at the alternatives and selects Dell as their supplier.After Miguel chooses Dell as the supplier, Christina orders 50 computers from Dell.com, which offers special access through a password-protected portal to B2B customers where they can track orders, see past orders, and access relevant information. In this case Dell.com is a(n) _______.

Answer:

Corporate website

Question 3: Which of the following are most likely to face joint demand?

Answer:

Spark plugs Question 4: Levi owns a store that sells cooking products to end consumers. He has worked with the same supplier for many years and trusts the supplier completely. Whenever Levi needs to order new inventory from his supplier, he sends them information specifying the type of product, the quantity, the color, and some general quality characteristics. Levi has been with his supplier for years and knows how thorough they are. Finding defective products is so rare that Levi doesn't even bother examining the shipment, other than to make sure the products adhere to the standards specified.What type of factors likely influenced Levi as the chief decision maker for his company to remain with the supplier?

Answer:

Interpersonal factors Question 5: Suppose the government wants to hire a firm to build a new road. What method of business buying will it most likely use?

Answer:

Negotiation Question 6: FedBid is used by businesses that want to supply goods and services to government agencies. When an agency needs a product, it invites businesses to bid to supply the specified good or service in competition with each other, and the lowest bidder wins the contract to supply the product. FedBid is a(n) _______.

Answer:

Reverse auction Question 7: Levi owns a store that sells cooking products to end consumers. He has worked with the same supplier for many years and trusts the supplier completely. Whenever Levi needs to order new inventory from his supplier, he sends them information specifying the type of product, the quantity, the color, and some general quality characteristics. Levi has been with his supplier for years and knows how thorough they are. Finding defective products is so rare that Levi doesn't even bother examining the shipment, other than to make sure the products adhere to the standards specified.Levi regularly orders office and shipping supplies from Amazon Business as the prices are reasonable and the products ship to him within two to three days. In this case Amazon Business is a(n) _______.

Answer:

Retail website

Question 8: The sales department of a consumer products organization realized that its rivals are adopting new customer relationship management software to keep better track of their prospects. The director of the sales department decided it would also purchase the CRM software to keep up with its rivals. This is an example of what type of force affecting business buying behavior?

Answer:

Environmental forces Question 9: Purchasing agents at IniTech are looking in company files, trade directories, and websites, contacting suppliers for information, soliciting proposals from known vendors, and examining various online and print publications. They are in which of the following stages of the buying decision process?

Answer:

Searching for and evaluating potential products and suppliers Question 10: Levi owns a store that sells cooking products to end consumers. He has worked with the same supplier for many years and trusts the supplier completely. Whenever Levi needs to order new inventory from his supplier, he sends them information specifying the type of product, the quantity, the color, and some general quality characteristics. Levi has been with his supplier for years and knows how thorough they are. Finding defective products is so rare that Levi doesn't even bother examining the shipment, other than to make sure the products adhere to the standards specified.Levi is operating in which type of market?

Answer:

Reseller Question 11: Gorton's buys large amounts of fish to use in its frozen dinners and dinner components. Gorton's belongs in which of the following markets?

Answer:

Producer market Question 12: Levi owns a store that sells cooking products to end consumers. He has worked with the same supplier for many years and trusts the supplier completely. Whenever Levi needs to order new inventory from his supplier, he sends them information specifying the type of product, the quantity, the color, and some general quality characteristics. Levi has been with his supplier for years and knows how thorough they are. Finding defective products is so rare that Levi doesn't even bother examining the shipment, other than to make sure the products adhere to the standards specified.Levi is getting ready to order another shipment of frying pans.However, he wants to switch from cast iron to aluminum. What type of purchase is Levi using?

Answer:

Modified rebuy purchase

Question 13: Christina manages the accounting department of a consumer electronics firm. She recently sent in a request to purchase 50 new computers for her accounting staff because the computers they are working on are outdated. Miguel was given the task of choosing the supplier and purchasing the products. Since Miguel is not as knowledgeable about computers, he turns to Natalia, who works in IT, for advice. Natalia knows all about the latest computers, systems, and software. With Natalia's help, Miguel looks at the alternatives and selects Dell as their supplier.Miguel is the _______ in the buying center, while Natalia acts as a(n) _______.

Answer:

Buyer; Influencer Question 14: Levi owns a store that sells cooking products to end consumers. He has worked with the same supplier for many years and trusts the supplier completely. Whenever Levi needs to order new inventory from his supplier, he sends them information specifying the type of product, the quantity, the color, and some general quality characteristics. Levi has been with his supplier for years and knows how thorough they are. Finding defective products is so rare that Levi doesn't even bother examining the shipment, other than to make sure the products adhere to the standards specified.Which method of buying does Levi use?

Answer:

Description Question 15: Which of the following is not one of the ways that business transactions differ from consumer transactions?

Answer:

Orders are frequently small and inexpensive Question 16: Walmart implemented an online system for its supply chain called RetailLink.RetailLink is a secure system that permits all suppliers and others to facilitate exchanges and share information on purchasing, inventory, negotiating, and more. It also allows its suppliers to get information on inventory levels and sales from different Walmart stores. This is an example of a(n) _______.

Answer:

Private B2B exchange Question 17: A janitorial service firm purchases Clorox supplies to use in cleaning places like schools and office buildings. This type of customer would be an example of what type of market for Clorox?

Answer:

Producer