MKTG 455 EXAM 3

MKTG 455 EXAM 3
strengths of sales promotions
stimulates demand (in the short run)
flexibility
weaknesses of sales promotions
clutter
consumers are not actually loyal to the brand
promotion wars
easily duplicated
Waste
different types of sales promotions
premiums , price-offs, bonus packs, games, refunds and rebates, sweepstakes and
contests, continuity and tie-ins
premiums
free with purchase
mail-in or online offers
in or near pack premiums
self-liquidating offers (SLOs)
Price-offs
rewards present brand users
establishes repeat purchase
obtaining off shelf space
bonus packs
provides customer with the additional quantity at the regular price of one item
games
Activities engaged in for pleasure that include rules and often competition with one or
more individuals.ex. coca-cola bottle caps
refunds and rebates
Offers by the manufacturer to return a portion of the product purchase price
entices interest
few customers actually redeem
sweepstakes and contests
requires proof of purchase plus some activity or playing involved
continuity promotion (loyalty or point programs)
allow customers to earn points or credit toward free or discounted merchandise
Over lay program
combines 2 or more offers
ex. discount coupom plus two for one packaging
tie-in programs
combines complementary brands
ex toothpaste plus tooth brush
retailer promotions
ex khols cash or belk rewards
objective of sales promotions 

MKTG 455 Exam,MKTG 455 Test,MKTG 455 Flashcard,MKTG 455 quiz,MKTG 455 Practice,MKTG 455 Practice test,MKTG 455 Practice flashcard,MKTG 455 Practice exam,MKTG 455 Study guide,MKTG 455 Practice questions,MKTG 455 Questions,MKTG 455 Practice questions and answers,MKTG 455 Questions and answers,MKTG 455 pdf,MKTG 455 quizlet,MKTG 455 reddit,MKTG 455 Answer sheet,MKTG 455 Answer key,MKTG 455 Pdf free,MKTG 455 Exam help,MKTG 455 Cheat sheet,MKTG 455 quiz bank,MKTG 455 Questions bank,MKTG 455 Practice Guide,MKTG 455 Guide,MKTG 455 Testbank,MKTG 455 Practice Answers,MKTG 455 Answers,MKTG 455 Exam prep,MKTG 455 Prep,MKTG 455 Pdf download,MKTG 455 Flashcards,MKTG 455 Real questions,MKTG 455 Actual questions,MKTG 455 Real Questions and answers,MKTG 455 Actual Questions and answers,MKTG 455 Exam review,MKTG 455 Review,MKTG 455 Exam questions,MKTG 455 Exam questions and answers,MKTG 455 Practice test pdf,MKTG 455 Practice test quizlet,MKTG 455 Practice test Reddit,MKTG 455 Practice test quizlet multiple choice,MKTG 455 Exam study guide,MKTG 455 Practice test free,MKTG 455 Test questions,MKTG 455 Exam study guide,MKTG 455 Practice exam free,MKTG 455 Practice tests free,MKTG 455 Exam practice test,MKTG 455 Exam test questions,MKTG 455 Exam questions and answers,MKTG 455 Exam practice test