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MKTG 455 EXAM 3

Study Material May 17, 2025
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MKTG 455 EXAM 3
strengths of sales promotions
stimulates demand (in the short run)
flexibility
weaknesses of sales promotions
clutter
consumers are not actually loyal to the brand
promotion wars
easily duplicated
Waste
different types of sales promotions
premiums , price-offs, bonus packs, games, refunds and rebates, sweepstakes and
contests, continuity and tie-ins
premiums
free with purchase
mail-in or online offers
in or near pack premiums
self-liquidating offers (SLOs)
Price-offs
rewards present brand users
establishes repeat purchase
obtaining off shelf space
bonus packs
provides customer with the additional quantity at the regular price of one item
games
Activities engaged in for pleasure that include rules and often competition with one or
more individuals.ex. coca-cola bottle caps
refunds and rebates
Offers by the manufacturer to return a portion of the product purchase price
entices interest
few customers actually redeem
sweepstakes and contests
requires proof of purchase plus some activity or playing involved
continuity promotion (loyalty or point programs)
allow customers to earn points or credit toward free or discounted merchandise
Over lay program
combines 2 or more offers
ex. discount coupom plus two for one packaging
tie-in programs
combines complementary brands
ex toothpaste plus tooth brush
retailer promotions
ex khols cash or belk rewards
objective of sales promotions 

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