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1. Which of the following best describes the first phase of strategic
planning?
 a) Conducting a SWOT analysis
 b) Developing a vision statement
 c) Setting goals and objectives
 d) Evaluating performance metrics
 Answer: b) Developing a vision statement
 Rationale: The first phase of strategic planning involves creating a clear
and inspiring vision statement that outlines the organization's future
direction.
2. Which of the following is NOT a typical step in the strategic planning
process?
 a) Identifying key stakeholders
 b) Analyzing competitive positioning
 c) Implementing operational changes
 d) Evaluating external environmental factors
 Answer: c) Implementing operational changes
 Rationale: Strategic planning focuses on developing long-term goals and
objectives. The implementation of operational changes typically falls
under operational management.
3. Which tool is commonly used to analyze the external environment
during strategic planning?
 a) SWOT analysis
 b) PESTEL analysis
 c) Financial ratio analysis
 d) Balanced scorecard
 Answer: b) PESTEL analysis
 Rationale: PESTEL analysis is a framework used to analyze the
political, economic, social, technological, environmental, and legal factors
that may impact an organization's strategic planning
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