MNM3709 - STRATEGIC MARKETING EXAM QUESTIONS AND ANSWERS

MNM3709 - STRATEGIC MARKETING EXAM QUESTIONS AND ANSWERS
Question : Different strategy levels in an organisation
Correct answer: Corporate level ,Business level functional
level.
Question : Corporate strategy
Correct answer: Overall purpose and scope of the org, how
value can be added.
Question : Business strategy
Correct answer: How do we compete in this market relating to
each business unit and product line.
Question : Functional strategy
Correct answer: Supports business level strategy through
marketing,HR,production, info systems and finance functions.
Question : Strategic business unit (SBU)
Correct answer: SBU's are distinct business units set up to
handle specific product lines

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