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MRKT 3001 Marketing Final Exam (Qns & Ans) 2026
1. Which of the following marketing strategies focuses on
creating a unique image of a product in the minds of the
consumers?
A) Cost leadership
B) Differentiation
C) Market penetration
D) Market development
ANS: B) Differentiation
Rationale: Differentiation strategy involves positioning a
product uniquely in the market to gain competitive advantage.
2. What is the primary goal of relationship marketing?
A) To reduce costs
B) To increase brand awareness
C) To foster customer loyalty
D) To expand market share
ANS: C) To foster customer loyalty
Rationale: Relationship marketing aims to build long-term
connections with customers for repeat business and enhanced
loyalty.
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