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Pharmaceuticals are arguably the most socially important healthcare product
true
Pharmaceutical deveoplment is a big-risk undertaking, in which many promising leads prove disappointing
true
Pharmaceutical sales are highest in which geographical regions
The U.S., Western Europe, and Japan
The U.S. accounts for about ____ of the world's pharmaceutical revenues
50%
Which off the following has fueled recent growth in the pharmaceutical industry
population growth and increased life expectancies
According to your manual, which statement accurately describes the predicted relationship between pharmaceutical companies and genomic research facilities
partnerships between pharmaceuitcal companies and genomic companies will not prove immediately profitable
prescription drug therapy is not cost-effective for insurance companies and healthcare providers
false
the high price of healthcare is explained by the high price of medicines
false
one of the oldest and least efffective pharmaceutical marjeting techniques is DTC (direct-to-consumer) advertising
false
what influences the number of districts in a region
the region's population
what is an example of the regionalization off healthcare delivery systems
California and Florida have difffernet perscription reimbursment policies
the heart of pharmaceutical sales is the regional manager
false
most DMs did not start as representatives
false
how many territories are in a typical district
8 to 12
what is the most effective method for grabbing market share
comparative selling
pharmaceutical reps mainly visit pharmacies
false
it usually only takes 1-2 calls to a physician before he or she commits to prescribing your product
false
the pharmacist may dispense a product other than what the physician prescribed
true
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