NBE ARTS PRACTICE EXAM & NATIONAL BOARD EXAM STUDY GUIDE QUESTIONS FUNERAL SERVICE MARKETING/MERCHANDISING

The best lighting option for the selection room is:

Indirect incandescent

If a pre-need sale takes place outside of the funeral establishment, the customer may cancel the contract within:

3 days

Most experts recommend that a funeral home spend what percentage of its yearly gross income on advertising:

2-5%

The only non-declinable fee on the general price list is the:

Basic service fee

Of this list, which of the following disclosures are required on the general price list:

1. Reference to state laws

2. Casket handling fees

3. General facility fees

4. Right of selection

Right of selection

If a consumer does not want to accept or look at the general price list, you:

Do not have to do anything else

Of this list, the indirect method of approach for casket selection requires:

1. Funeral directors permission

2. Proper lighting

3. Adequate precounseling

4. No written information

Adequate precounseling

How many caskets should be shown in a casket selection room:

12-30

In ordering inventory, the funeral home manager knows that the quantity to be purchased which minimizes total cost is the:

Economic order quantity

Of this list how, can a funeral director develop an effective public relations campaign:

1. Donate large amount of monies to a national charity

2. Develop public presentations on the value of the funeral

3. Become active in politics and run for political office

4. Offer free business advice to the community

Develop public presentations on the value of the funeral

The process of planning and executing the development, pricing, promotion and distribution of an organization's goods/services:

Marketing