NYS Manfred Real Estate Exam Flashcards

NYS Manfred Real Estate Exam Flashcards Associate real estate brokerAn individual who has otherwise qualified to be a broker but has chosen to work as a salesperson, under sponsorship and supervision of another broker.RetargetingOnline advertising that reaches users who have already shown an interest in your service, ad follows prospect around on social media/internet.New York DOS, Division of Licensing Services (name and definition) New York Department of state, regulating body of government-Violations lead to misdemeanor, jail time (1 yr.), fine.Sole proprietorshipSomeone who owns an unincorporated business by themselves.-Name of business must be verifies with DOS for availability, register with county of operation.NYRPL/RPL (name and definition)New York Real Property Law, main source of real estate license law-Article 2a

2 types of licensure:Broker (assistant broker) vs. salesperson.

Caveat emptor'Let the buyer beware' Market AnalyticsPractice of measuring, managing, and analyzing market performance to maximize its effectiveness and optimize ROI. Allows marketers to be more efficient at their jobs and minimize wasted web marketing dollars.AnalyticsAllows users to track many different statistics concerning their digital marketing. Shows amount of attention digital marketing is getting and where it is coming from.-Ex; search terms, # of clicks, etc.Sections 175.1-175.27Rules for the guidance of real estate brokers and salespersons.Display AdsAds that feature an image, graphic ads.PPC (name and definition)Pay-per-click, involves paying for your ads when a user clicks on your ad.-Cost effective, ensures a positive ROI.Real Estate licensing is required for any person who:-Performs a real estate act-For another, and-For or in anticipation of compensation or other valuable consideration.Section 176.1Rules relating to approval of courses of study in real estate.Dual licensureWhen a broker of any type holds more than one license, or when a salesperson holds separate licenses to work under more than one broker.SMO (name and definition)Social media optimization, drives traffic through social media channels to reach a certain goal.Section 177.1-177.19Continuing education CorporationOrganization (person, people, company, etc.) authorized by state to act as a single entity.-Complete forms, register

name of corporation.

PR (name and definition)Page rank, usually accompanied by a # - 10 is highest and only attainable by the most popular websites.-Ex; PR6 = page rank 6.Sections 176.2-176.21Requirements for qualifications of an approved entity to offer real estate course for initial licensing as broker or salesperson.Real estate salespersonOne who assists broker in the performance and disposition of the broker's business concerning the brokers' services.-Legal to work in U.S., 18 yrs. of age.Real estate brokerAny person, legal person, partnership, entity, or corporation that for a FEE (or expectation of a fee) performs for another service.-Ex; lists property sale, negotiates a lease, etc.-Must be U.S. citizen, 20 yrs. of age, 2 yrs. Experience.HTML (name and definition)Hyper-text mark-up language, code of world wide web.CTR (name and definition)Click through rate, the # of clicks that your ad receives/# of times ad is shown (CTR= clicks/impressions).-Higher is better.-Ex; 5 clicks, 1000 impressions = 0.5% CTR.