PRSA APR Cheat Sheet Questions and Answers (Verified Answers)

PRSA APR Cheat Sheet Questions and Answers (Verified Answers)

What are the PRSA Values?
Correct answer: Honesty, Expertise, Fairness, Advocacy,
Independence, Loyalty
What is the Four Step Planning Process?
Correct answer: Research: Define the PR problem, situation
analysis; Planning: 10-Step PR Planning Process;
Implementation: Take action & communicate; Evaluation:
Assessment
What is a Problem Statement?
Correct answer: 5 Ws and H - 25 words or less "What exactly is
it that we want them to do as a result of this campaign?" Reflect
the findings from research. 1. Who is involved or affected? 2.
What is the source of concern? 3. What is the impact to the
organization and its publics? 4. When is this a concern? 5.
Where is this a concern? 6. How are they involved or affected?

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