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PURPOSIVE COMMUNICATION LATEST EXAM w/ RATIONALES 2026 (Complete And Verified Study material) (19pages) LEARNEXAMS

EXAMS AND CERTIFICATIONS Jul 1, 2024
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1. You are a project manager for a software company, and

you need to communicate the progress of your team to the

client. You decide to use a Gantt chart to show the timeline

and milestones of the project. What is the main purpose of

using a Gantt chart in this situation?

a) To persuade the client to accept your proposal

b) To inform the client about the status of the project*

c) To entertain the client with a visual representation of the

project

d) To instruct the client on how to use the software

Rationale: A Gantt chart is a type of graphic organizer that

shows the sequence and duration of tasks in a project. It is

mainly used to inform or update stakeholders about the

progress and completion of a project.

2. You are a sales representative for a pharmaceutical

company, and you are giving a presentation to a group of

doctors about a new drug. You want to convince them to

prescribe the drug to their patients. What is the most

effective way to appeal to their ethos, or credibility?

a) To cite testimonials from satisfied customers

b) To show statistics from clinical trials*

c) To use emotional stories from patients

d) To offer incentives or discounts

Rationale: Ethos is one of the modes of persuasion that

appeals to the speaker's or writer's credibility, authority, or

trustworthiness. In this case, the doctors are more likely to

trust scientific evidence from clinical trials than other

sources of information.

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