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• Announcements: • Review: Outline for first half of Strategic Marketing Plan; Due: Oct 24, 11:59 p.m. • Review: Assignment #2; Due: Oct 10, 11:59 p.m. • Review: Highlights from Assigned Content for Session 5 • Lecture: Segmentation • Team Exercise “Call a Friend†Session 6 week= Session 8 week= Session 5 week current)= Asgmt 2 Due Team Asgmt Due Research Product Development or Adaptation (Begin-Intro) I. Situation Analysis WHERE ARE WE? Mission Internal Audit External Audit SWOT Analysis II. Plan Goals, Objectives WHERE DO WE WANT TO BE? V. Control/Evaluation HOW DO WE KNOW IF WE GOT THERE? Analysis & Feedback IV. Implementation HOW ARE WE GOING TO GET THERE? Budget, Action III. Strategies HOW ARE WE GOING TO GET THERE? STRATEGIES TACTICS (4Ps+) START = Due Session 8 = Due Session 14 First Half-Strategic Marketing Plan Situation & SWOT Analyses Due: Monday, October 24, 11:59 p.m. Submit: Course Sessions, Session 8 Notes: • Do not use Roman Numerals in submissions • Outline is posted in Blackboard under Strategic Market Plan Toolkit & the Syllabus • The first half will be in the larger more robust of the two sections • See the example posted in Blackboard on the U.K. Beverage Industry, but note the formatting is different than what is described for this project
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