Chapter 1
The World of Customer Service
Table of Contents
Learning Outcomes......................................................................................................... 2
Brief Chapter Outline....................................................................................................... 2
Chapter Outline and Lecture Notes................................................................................. 3
Class Activities and Sample Assignments..................................................................... 17
Discussion Opportunities............................................................................................... 17
In the Real World Notes ................................................................................................ 18
Retailâ€â€Amazon.com................................................................................................. 18
Work It Out Notes.......................................................................................................... 19
Work It Out 1.1â€â€Improving Service Quality.............................................................. 20
Work It Out 1.2â€â€Personal Exposure to the Global Trend......................................... 20
Work It Out 1.3â€â€Who Are My Internal Customers?.................................................. 20
Work It Out 1.4â€â€Types of Service............................................................................ 20
Work It Out 1.5â€â€Attracting and Training Employees................................................ 21
End-of-Chapter Material Notes...................................................................................... 21
Key Terms................................................................................................................. 21
Review Questions ..................................................................................................... 22
Collaborative Learning Activities ............................................................................... 24
Face-to-Faceâ€â€Getting Ready for New Employee Orientation at PackAll................. 25