Solution Manual For Floriculture Designing & Merchandising, 4th Edition Dr. Charles P. Griner Unit 1: EXPLORING CAREERS IN THE RETAIL FLOWER BUSINESS (Complete And Verified Study material) (32pages) LEARNEXAMS

Answers to Unit Review REVIEW QUESTIONS 1. Why is it important that the delivery person for a flower shop be well groomed and well mannered? Delivery people come into contact with many people while making deliveries. The image that they present reflects upon the shop. Therefore, it is important that they make a good impression. 2. What is the difference between a full-service florist and a mass-market florist? The major differences between full-service shops and mass-market shops are in location and services offered. Mass-market shops are usually located inside general merchandise chain stores or grocery stores, whereas full-service shops are not. Full-service shops offer delivery, set-ups for special events, charge accounts, and wire service. Mass-market shops usually do not offer any of these special services. 3. How can the national or state FFA association help you train for a job in the retail flower shop? The FFA organization has contests that allow students the opportunity to produce floral arrangements. This type of contest gives students practical designing experience that would help in a retail flower shop. 4. Why is a friendly service attitude an important attribute of a salesperson? The salesperson is usually the first person a customer encounters in a shop. A salesperson’s friendly attitude communicates to the customer how the salesperson feels about himself or herself, the company he or she represents, and the customers. Customer satisfaction is just as important as the designs in the florist shop. 5. How can designers gain more experience in floral design and learn the latest techniques? Designers can gain more experience in floral design and learn the latest techniques by participating in the design schools and workshops provided by their state florist