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CHAPTER 1
GLOBALIZATION TODAY
LEARNING OBJECTIVES:
1.1: Identify the types of companies active in
international business.
1.2: Explain globalization and the significance of global
markets and production.
1.3: Detail the forces that drive globalization.
1.4: Summarize the main arguments in the debate about
globalization.
1.5: Identify the skills this course will help you develop
for your career.
CHAPTER OUTLINE:
Introduction and Key Players
Key Players in International Business
What Is Globalization?
Evolution of Globalization
Recent Events
Measuring Globalization
Globalization of Markets
Reduces Marketing Costs
Creates New Market Opportunities
Levels Uneven Income Streams
Local Buyers’ Needs
Global Sustainability
Globalization of Production
Access Lower-Cost Workers
Access Technical Expertise
Access Production Inputs
Drivers of Globalization
Falling Barriers to Trade and Investment
For International Business The Challenges Of Globalization 10th Edition by John J Wild Kenneth L Wild Chapter 1-15 Complete And Study material 298pages LEARNEXAMS
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