TELUS Rater Exam Questions And Answers With Latest Updates

TELUS Rater Exam Questions And Answers With Latest Updates
AC - CORRECT ANSWER >>>>Ad Creative; The Ad
Creative is an advertisement that can appear
LP - CORRECT ANSWER >>>>Landing Page; Where
you're sent when you click the AC. The first page
that appears.
Query - CORRECT ANSWER >>>>A word or phrase
searched for
User Intent - CORRECT ANSWER >>>>What the user
is actually searching for.
Content Page - CORRECT ANSWER >>>>The
webpage that the user is currently visiting
Business Page - CORRECT ANSWER >>>>A page the
advertiser specifically wants the audience to visit
In-Market - CORRECT ANSWER >>>>When the user
is in the market for a product or service
Do all queries have the approximate location
provided? - CORRECT ANSWER >>>>No
Exact Intent - CORRECT ANSWER >>>>An ad might
address the user's exact intent
Nearby Intent - CORRECT ANSWER >>>>An ad that
offers the user an approximate solution or
something that usually goes with the queried item.
Only Topical Connection - CORRECT ANSWER
>>>>An ad might offer something that is topically
related to the query, but does not address the
nearby intent at all
Substitutability - CORRECT ANSWER >>>>An ad
might offer the user a product or service that is not
exactly what the user queried for. For example, for
the user query [lg fridge freezer], an ad of [samsung
fridge freezer] might show up. When the ad
presents a product or service that has some

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