Test Bank For Advertising and Sales Promotion, 1e Ken Kaser (Test Bank All Chapters, 100% Original Verified, A+ Grade) (Complete And Verified Study material) (131pages) LEARNEXAMS

1. Advertising has been around since only the early 1800s. a. True *b. False 2. Advertisements in the 1950s typically focused on families and new technological advances. *a. True b. False 3. Beginning in the 1950s, television became the dominant form of advertising because commercials could be broadcast with sight, sound, and motion. *a. True b. False 4. The Internet has not yet become an important advertising medium for most businesses. a. True *b. False 5. One reason why print advertising is widely used today is because it does not negatively impact the environment. a. True *b. False 6. Businesses that use green marketing have an advantage when introducing their product or service in the marketplace. *a. True b. False