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CASES ESSENTIALS OF ENTREPRENEURSHIP ANd SmALL bUSINESS mANAgEmENT, 8/E Case # Entrepreneur & Company Name Related Topics Chapter Reference 1 Vincent Ko, Luke Lagera, and Mike Mills Panda Sunglasses Industry: Bamboo Sunglasses * Social Entrepreneurship * Social Responsibility * Business Model * Bootstrap Marketing and Social Media * E-Commerce 1 2 4 8 9 2 Dr. Luke Alphey Oxitec Industry: Biotech * Business Ethics and Social Responsibility * Business Model 2 4 3 Gerald Shvartsman Source Outdoor Industry: Outdoor Furniture * Entrepreneurship * Business Model * Global Business 1 4 15 4 Carlos Vega Father and Son Pizzeria Industry: Restaurant * Intellectual Property * Strategic Planning * Bootstrap Marketing * Location 3 5 8 14 5 Laura and Doug Zander Jimmy Beans Wool Industry: E-Commerce and Retail Yarn * Strategic Planning * E-Commerce * Cash Management 5 9 12 6 Telford and Ivey James James Confectioners – Part 1 Industry: Chocolate Confections * Pricing * Financial Analysis 10 11 7 Telford and Ivey James James Confectioners – Part 2 Industry: Chocolate Confections * Managing Cash Flow 12 8 Brian Razzaque SocialToaster Industry: Social Media * Business Plan * Sources of Financing 5 13 9 Sam Davidson CoolPeopleCare Industry: Social Enterprise * Social Entrepreneurship * Business Model * Business Plan * Bootstrap Marketing 1 and 2 4 5 8 10 Michael Brody-Waite InQuicker Industry: Healthcare * Strategic Planning * Equity Financing * Culture 5 13 16
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