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Answers are at the End of Each Chapter
Chapter 1
Student name:__________
1) Marketing is basically selling and advertising.
⊚ true
⊚ false
2) Making goods or performing services is called production.
⊚ true
⊚ false
3) Estimating what price consumers are willing to pay for a product and assessing whether the
firm can make a profit selling at that price is an example of a production activity.
⊚ true
⊚ false
4) Marketing can provide needed direction for production and help make sure that the right
goods and services find their way to interested consumers.
⊚ true
⊚ false
5) Marketing plays an essential role in creating customer .
⊚ true
⊚ false
for Essentials of Marketing, 18th Edition By Joseph Cannon Chapter 1-19 with Bonus 1&2 Complete And Study material 1426pages LEARNEXAMS
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