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Test bank for Marketing Health Services, 4e Richard K. Thomas (All Chapters 1-18, 100% Verified and Original Resource) High-Quality Format | A+ Grade | Perfect for Educators & Students
1. Marketing as we perceive it today ________.
a. has been around for centuries
b. did not emerge until the last decade of the twentieth century
*c. is a particularly American concept
d. was spawned by the industrial economy
2. Prior to the emergence of modern marketing in the last half of the twentieth century, ?marketing?
activities can best be described as ________.
a. advertising
*b. sales
c. networking
d. none of the above
3. The development of modern concepts of both healthcare and marketing were given impetus by
the changing _______ in American society in the second half of the twentieth century.
*a. values
b. economy
c. political system
d. defined benefits
4. ?Sales? differ from modern concepts of marketing in that sales ________.
a. involve interaction between a buyer and seller
b. attempt to increase the volume of business
*c. focus on transactions with existing customers
d. use trade shows to promote products
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