The 5 P's of marketing Flashcards PromotionHow will they inform potential customers about product, what message will be used, when and where will it be delivered, what enticements to buy, methods of promotion.ProductDeciding what product to make, how to package it, what brand name to use, and what image to project.PlaceHow and where the product will be developed PeopleDefine the target market, demographics, geographics, psychgraphies, and product usage PriceReflect what price customers are willing to pay and the company is able to make a profit but be competitive.