VZT1 BUSI 3731 Marketing Applications Comprehensive FA Review (Qns & Ans)

VZT1 BUSI 3731 Marketing Applications Comprehensive FA Review (Qns & Ans)
1. Which of the following is a key benefit of using data analytics
in marketing?
 - A. Increased marketing costs
 - B. Enhanced customer targeting
 - C. Reduced need for market research
 - D. Simplified marketing strategies
 - ANS: B. Enhanced customer targeting
 - Rationale: Data analytics allows marketers to better
understand customer behavior and preferences, leading to more
effective targeting.
2. In the context of digital marketing, what is the primary
purpose of SEO (Search Engine Optimization)?
 - A. To increase website traffic
 - B. To reduce advertising costs
 - C. To simplify website design
 - D. To enhance social media presence
 - ANS: A. To increase website traffic
 - Rationale: SEO involves optimizing website content to
improve its visibility in search engine results, thereby increasing
organic traffic.
3. Which of the following metrics is commonly used to evaluate
the success of a marketing campaign?
 - A. Number of employees
 - B. Customer Acquisition Cost (CAC)
 - C. Duration of the campaign
 - D. Complexity of the marketing strategy