WALMART JARGON! EXAM QUESTIONS

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WALMART JARGON! EXAM QUESTIONS

Actual Qs and Ans Expert-Verified Explanation

This Exam contains:

-Guarantee passing score -65 Questions and Answers -format set of multiple-choice -Expert-Verified Explanation

Question 1: TB

Answer:

touch-base with your manager -- should be a weekly meeting that YOU schedule

Question 2: Contribution Profit (CP)

Answer:

Product Margin + Coop + Shipping Revenue - Shipping Expense - Fulfillment Expense - Variable Operating Expenses

Question 3: Days of Supply (DOS)

Answer:

Units of available inventory/expected daily sales forecast over a given time periodBased on Forwards Looking Unit Sales

Question 4: Repeat Buyers

Answer:

number of unique customers placing their second + order in the period

Question 5: IMU

Answer:

Initial Markup Percentage:IMU% (Owned/DSV) = (Item Price - Product Cost) / Item Price

Question 6: COMP

Answer:

typically year on year computation on comparison, usually represented by %Calculation: Y2-Y1/Y2 or

Y2/Y1-1

Question 7: Product Margin (IMU) %

Answer:

IMU = (Revenue - Cost)/Revenue

Question 8: Customer Acquisition Cost (CAC)

Answer:

average cost to attract a first-time buyer, calculated by dividing total marketing spend by New Buyers

Question 9: 4 Channel Math

Answer:

• Channel = S2H + S2S + PUT + SFS

Question 10: Channels:

Answer:

S2S = Site to StoreS2H = Site to HomeSFS = Ship from StoreMP = MarketplacePUT = Pick Up Today

Question 11: Conversion Rate

Answer:

percentage of visits that result in an order, calculated: total orders divided by total visits

Question 12: Cross-listing

Answer:

The item is available on Walmart & Jet or another partner

Question 13: L0, L1, L2, L3, L4

Answer:

Level 0, Level 1, etcexample:0= E & P1 = home improvement2 = home environment3 = heating/cooling4 = heaters

Question 14: PLA

Answer:

Product Listing Ads

Question 15: New Buyers

Answer:

number of unique customers placing their first order IN THE PERIOD

Question 16: SEM

Answer:

search engine marketing

Question 17: New Unique Visitors

Answer:

number of users that visited the site for their first time in the period Question 18: SKU:

Answer:

Stock Keeping Unit (you can think of each item as a SKU - each varying case pack or color will be a different SKU)

Question 19: Variable Fulfillment (VF)

Answer:

Labor, holdingDSV% factored into costAmount it costs to package & ship prep

Question 20: ISR

Answer:

Inventory Sales Ratio

Question 21: Days on Hand (DOH)

Answer:

Units of available inventory/average daily sales over a given time periodBased on Historical Sales

Question 22: Pickup Today (PUT) Details

Answer:

-Walmart.com collects a commission of the sale.-Part of web-initiated sales.-Part of five channel process.

Question 23: Simple Margin (JET)

Answer:

Simple Margin = Item Price ( before marketing discounts) - savings - product cost (net of allowances) - shipping costs + COOP + Marketplace Commissions

Question 24: iSAM

Answer:

item set up and management

Question 25: Product Margin (IMU) $

Answer:

IMU = Revenue - Cost

Question 26: YTD/ MTD/ WTD

Answer:

year to date/month to date/week to date

Question 27: Average Order Value (AOV)

Answer:

AOV = Total Revenue / # of Orders

Question 28: AUR

Answer:

Average Unit RetailAUR = GMV / units